Preparation
- Product and audience analysis
- Intent map: what people bring to AI
- Account and campaign structure
- Access, billing, documents
3
intent segments
Home / ChatGPT advertising
ChatGPT Ads
Advertising in ChatGPT — where people already look for solutions
We move into a new advertising channel: we map the queries your customers bring to AI, build offers for the conversational format, connect analytics and run campaigns on cost per lead.
OpenAI Ads ManagerGA4 and end-to-end analytics10 days to the first impression
What the launch includes
updated
10 days
from brief to the first ad shown inside ChatGPT
6+
offer variants
30
days of management
What the work includes
What we do on the project
Offers and copy
- Wording built for the conversational format
- Headlines, descriptions, calls to action
- A/B testing of offers
- Copy updates based on the data
Technical
- UTM tagging for the new channel
- Goals and events in GA4
- Reconciliation with CRM and call tracking
- Landing page checks
Management
- Daily control of bids and budget
- Cleaning out irrelevant intents
- Scaling what brings leads
- A monthly report with conclusions
Plans
ChatGPT advertising pricing
The prices are for our work. The ad budget is paid separately, directly into the ad account.
Channel test
Validate the niche in 30 days
14 000UAH16 000 UAH
- Brief and niche analysis
- Intent map: up to 3 segments
- Up to 6 offer variants
- Creating and configuring the ad account
- UTM tagging and goals in GA4
- 30 days of management
Leads from ChatGPT
Services, B2B, complex products
19 000UAH22 000 UAH
- Everything in the "Channel test" plan
- Extended intent map: up to 8 segments
- Copy for each segment separately
- End-to-end analytics down to the lead in CRM
- Work on the cost per lead
- Weekly adjustments
- 30 days of management
Store and catalogue
Stores with a product feed
24 000UAH27 000 UAH
- Everything in the "Leads from ChatGPT" plan
- Preparing and cleaning the product feed
- Campaigns for categories and best sellers
- ROAS and margin reporting
- Sync with Google Ads and Meta
- 30 days of management
Ongoing management
If the ad account is already set up
11 000UAH13 000 UAH
- Audit of the current campaigns
- Refreshing offers and copy
- Optimisation for cost per lead
- Expanding the intent map
- 30 days of management
How we work
Six stages of the launch
1
Brief and audit
Product, margin, geography, current channels. We check whether entering ChatGPT makes sense in your niche.
2
Intent map
We write down the real phrasings people bring to AI about your product and group them by readiness to buy.
3
Account and analytics
We create the ad account, connect billing, set up UTM tagging, goals in GA4 and lead delivery into the CRM.
4
Offers and copy
We prepare several variants for each segment: why you are better than the alternative and what the person gets after the click.
5
Test launch
We start with a limited budget for 10–14 days and gather data on segments and offers.
6
Optimisation
We switch off the losing combinations, scale the ones that bring leads and take the channel to a predictable cost per lead.
Comparison
How ChatGPT advertising differs from the usual channels
A short summary of what to expect from the channel and how it fits with the rest of your advertising.
| Parameter | ChatGPT Ads | Google Ads | Meta Ads |
|---|---|---|---|
| Type of demand | Existing, phrased as a question | Existing, keywords | Latent, created by the creative |
| Competition | Low, the channel is new | High | Medium |
| Cost per click | Lower than search | The highest | Medium |
| Test period | 10–14 days | 14–21 days | 21–30 days |
| What decides the result | Accuracy of the offer against the intent | Keywords and bids | Creative and audience |
| Who it suits | Services, B2B, complex products | Steady demand, goods and services | Impulse purchases, e-commerce |
Why now
Four reasons to enter the channel before your competitors
Cheap traffic
There is no auction pressure in a new channel yet. The same lead costs less than in overheated search.
Different behaviour
People do not compare ten tabs, they ask for advice. Whoever answers first gets the client.
Fast start
No months spent on semantics and creatives: the first impressions are realistic within 10 days after the brief.
Data for the future
The intent map we build also works in Google Ads and in SEO: these are ready-made topics for pages and articles.
FAQ
What people ask about advertising in ChatGPT
How much budget do I need to start?
To test a niche, 300-500 dollars of monthly ad budget is usually enough. That is sufficient to collect statistics across several intent segments and see the real cost per lead.
Does this already work in Ukraine?
Channel availability depends on the country of display and the product category. During the brief we check your geo and your niche and tell you honestly whether it makes sense to enter now, or whether it is better to invest in another channel.
How is this different from promotion in AI answers?
Promotion in AI answers is the work of getting the model to mention your brand in its replies for free, and it takes months. Advertising brings traffic from day one. One does not replace the other; together they work better.
How do you measure the channel’s effectiveness?
We set up UTM tagging, GA4 goals and lead transfer into the CRM. In the report you see not impressions and clicks, but the number of leads, their cost and how many of them turned into sales.
Do we need a separate landing page?
Not necessarily, but the landing page has to answer the same question the person came with. If your current page does not fit, we will say so before the launch and suggest what to change.
When will I see the first results?
First impressions come on day 10-14 after the work starts. The forecast cost per lead is usually reached in the second month, once we have filtered out the weak segments and offers.
Team
Who runs your project
Yurii PeresadaFounder, search advertising
Nataliia MelenevskaHead of marketing, PPC/SEO
Anna BorysovaMedia buyer
Alina SynelnykovaSEO specialist
Viktoriia YakupovaPPC specialist
Yuliia PeresadaGraphic designer
Kateryna SatanovskaFull-stack developer
Anastasiia VasylenkoProject manager
Next step
Let us calculate what a lead from ChatGPT will cost
We will look at your product, your competitors and your landing page. We will tell you honestly whether it is worth entering this channel now - and with what budget to start.
Phone(097) 252-25-59