Preparation
- Product and audience analysis
- Competitor research in the Ad Library
- Account and campaign structure
- Business Manager, access, billing
2
funnels in parallel
Home / Meta advertising
Meta Ads
Facebook and Instagram ads — leads, not likes
We build and structure the ad account, produce creatives, connect Pixel and Conversions API and run two funnels: cold audiences and remarketing. We work on CPA and ROAS, not reach.
Meta Business SuitePixel + Conversions APIFacebook · Instagram
What the launch includes
updated
14 days
from brief to the first ad impression
4+
creatives at launch
30
days of management
What the work includes
What we do on the project
Creatives
- Static, video and carousel
- Offers and calls to action
- A/B testing of creative and audience pairs
- Handling creative fatigue
Technical
- Meta Pixel and Conversions API
- Purchase, Lead and AddToCart events
- Product catalogue and dynamic remarketing
- Landing page checks
Management
- Audience and placement testing
- Campaign optimisation for CPA
- Remarketing and look-alike
- Monthly reporting
Plans
Meta Ads launch pricing
The plans differ by goal: traffic and awareness, sales, or both funnels in parallel.
Traffic and awareness
Profile, reach, followers
18 000UAH20 000 UAH
- Profile and positioning analysis
- Creative strategy: formats and offers
- Producing or adapting creatives
- Business Manager and ad account setup
- Traffic and engagement campaigns
- 30 days of management
Sales for the store
Conversions, catalogue, remarketing
19 000UAH21 000 UAH
- Product, audience and competitor analysis
- Creative strategy focused on sales
- Static, video and carousel made for Meta
- Pixel, Conversions API, Purchase events
- Product catalogue and dynamic remarketing
- CPA and ROAS reporting
- 30 days of management
Profile + store
Two funnels in parallel
21 000UAH23 000 UAH
- Everything in the "Traffic and awareness" plan
- Everything in the "Sales for the store" plan
- Budget split between the funnels
- End-to-end analytics across both directions
- 30 days of management
Ongoing management
If the ad account is already set up
12 000UAH14 000 UAH
- Audit of the current account
- Creative refresh
- Campaign optimisation for CPA
- Remarketing and look-alike
- 30 days of management
How we work
Five stages of the launch
1
Getting to know the business
Product, audience and sales funnel. Goals and metrics: CPM, CTR, CPA, ROAS.
2
Account and analytics
Business Manager, Pixel, Conversions API, events. Checking landing pages and the catalogue.
3
Creative strategy
Competitor research in the Ad Library, offer selection, creative production.
4
Test combinations
Launching several audience segments and creatives on a limited budget.
5
Optimisation
We scale the combinations that bring leads and switch off the rest.
FAQ
What people ask about Meta Ads
How much budget do I need to start?
For a test, 300–600 dollars of ad budget per month is usually enough: that is enough to gather data on several audience + creative combinations and understand the real cost per lead in your niche.
Why Conversions API if there is already a Pixel?
The browser pixel loses part of the events to blockers and iOS restrictions. Conversions API sends the same events from the server, so Meta sees more conversions and optimises campaigns better.
I have no ready creatives. What now?
We produce them ourselves: we build the offers, write the copy, design the statics and adapt the video. If a shoot is needed we agree on it separately, it is not part of the plan.
How is Meta Ads different from Google Ads?
In Google the person is already looking for a solution — you capture existing demand. In Meta the demand has to be created with a creative and an offer. That makes the test period in Meta longer, but reach is usually cheaper and remarketing works better.
When will I see the first results?
The first impressions come on day 10–14 after the start. A stable cost per lead usually arrives in the second month, once the algorithm has enough conversions and we have cut the weak combinations.
Team
Who runs your project
Yurii PeresadaFounder, search advertising
Nataliia MelenevskaHead of marketing, PPC/SEO
Anna BorysovaMedia buyer
Alina SynelnykovaSEO specialist
Viktoriia YakupovaPPC specialist
Yuliia PeresadaGraphic designer
Kateryna SatanovskaFull-stack developer
Anastasiia VasylenkoProject manager
Next step
Let us calculate your cost per lead from Meta
We will look at your product, your competitors in the Ad Library and your landing page. We will tell you honestly whether Facebook and Instagram ads are worth running — and with what budget.
Phone(097) 252-25-59